«Every purchase is like casting a vote. You’re declaring that you support a given company, its values and its philosophy.»
CALIDA x Amber Vittoria
CALIDA and illustrator Amber Vittoria are launching an arty capsule shirt collection called DESTINATION NATURE. Three 100% NATURE shirts have been designed. Featuring signature prints by the New York illustrator, they present an artistic interpretation of the sustainable story behind the shirts.
About Amber Vittoria
Amber Vittoria is an artist living in New York. Her work focuses on the portrayal of women through art, and her pieces depict the strength and diversity embodied by women. The resulting art is in the form of vivid illustrations. Amber Vittoria has worked in collaboration with a host of major clients including Gucci, K-Swiss, Instagram and The New York Times.
THE BEAUTY OF NATURE
Because nothing gleams with more power and beauty than nature itself.
BUILT HUMAN BY NATURE
Because nature has created the human body in all of its variety and diversity.
RELIANT TO NATURE
Because nature meets all of our needs: nourishment, shelter and care.
CALIDA x Influencer Faces - take a stand
The 100% NATURE capsule proves that sustainability is a big deal at CALIDA. In order to clearly convey this message to everyone, we are launching powerful printed statement shirts, designed in collaboration with influencers @dariadaria and @karenfleischmann – and they show real attitude.
REGENERATIVE FASHION IS THE FUTURE
With the 100% NATURE collection, CALIDA is presenting a real innovation in the area of sustainability: The first completely compostable products made from 100% cellulose material.
SUSTAINABILITY IS NOT A TREND TO US. IT HAS BEEN
A PART OF OUR BUSINESS PHILOSOPHY FROM THE VERY START.
The 100% NATURE collection complies
with the highest CALIDA quality standards
The 100% NATURE collection complies with the highest CALIDA quality standards: long-lasting products made from high-quality, sustainable materials.
If you would like to dispose of the shirt, either return it to CALIDA or put it on your garden compost.
The shirt will decompose completely into its natural components and will transform into valuable biological nutrients within just a few months.
NATURAL RAW MATERIALS
NATURAL RAW MATERIALS
The newly developed fabric is used for new sustainable products. The 100% NATURE collection is Cradle to Cradle Certified™ and carries the MADE IN GREEN by OEKO-TEX® label.
Old products are used to fertilise the ground on which new raw materials for new products can then grow. The material used – TENCEL™ Modal – is made from wood. TENCEL™ Modal is one of the most sustainable materials, as very little water is used in the manufacturing process.
WE HAVE RESPONSIBILITY,
ALSO TOWARD FUTURE GENERATIONS.
6 FACTS ON THE COLLECTION
uses completely CO2-neutral Biogas from Swiss production plants.
is made from wood and is very sustainable due to its low water consumption
are completely compostable and can be lead back into the biological cycle 100%
SOUNDS OF NATURE.
We have asked bloggers who presented the 100% NATURE shirt which of their favourite songs remind them of the beauty of nature.
6 PLACES. 6 FACES.
The Swiss street style photographer and backpacker blogger Yvan Rodic alias FACEHUNTER has taken portraits of six people around the globe wearing CALIDA 100% NATURE SHIRTS – including himself.
“Nature is the best way to free oneself from this extreme urbanisation. When I’m in the outdoors, I can really take time for myself and my personal development.”
“With the I Love Nature t-shirt, I feel relaxed and free in the outdoors.”
"Nature is my religion, I always have to feel that I’m in contact with it.”
“Nature is cheaper than therapy. I can go to the beach, relax and enjoy the sounds of nature.”
“In nature, we see a reflection of our inner-most selves – this is why we need to take care of it and enjoy it. Wearing the I LOVE NATURE shirt felt so great that I didn’t take it off for the whole day after the shooting.”
“We are producing too much waste and are buying too many clothes. It is time to buy less, but better clothes.”
100% FEEL-GOOD FACTOR
Trust is good – control is better. This is why CALIDA relies on recognised certificates such as MADE IN GREEN by OEKO-TEX® and Cradle to Cradle®.
Cradle to Cradle Certified™️
Cradle to Cradle Certified™️ is a concept based on designing and developing products that can be used time and time again as part of an ongoing organic cycle. They are broken down into organic nutrients and promote new life such as plant growth. The raw materials and substances that grow as a result can then be used as a basis for new products. Items certified according to the Cradle to Cradle® principle can be returned to the ongoing organic cycle after use without producing any waste. Unlike with traditional recycling, the quality of the raw materials is retained over several production cycles.
MADE IN GREEN BY OEKO-TEX®
The I LOVE NATURE shirts carry the label MADE IN GREEN by OEKO-TEX®. But they are not the only certified sustainable items in the CALIDA collection. In 2016, CALIDA was the world’s first underwear brand to introduce the MADE IN GREEN by OEKO-TEX® label. The product label is not only awarded in line with strict social and ecological criteria, but also requires textiles to be free of harmful substances. A unique product ID or a QR code allows customers to transparently trace back products carrying the label. CALIDA is continuing as a pioneer in the area of sustainability and is adding numerous styles for women and men to the MADE IN GREEN range each season. The children’s collection has already been completely certified in autumn 2016. www.madeingreen.com