Delicate Lace - the right care

by Calida

The finer and better quality the fabric, the more important it is to care for your product correctly. We’ve compiled a few tips to help you ensure that your lace doesn’t become damaged, frayed or faded.

Unique Design - lovingly handcrafted

by Calida

Did you know that all our prints are hand-drawn in-house? What starts with just a few hand-drawn strokes ends up as a colourful pattern, telling a story which emphasises the collection’s themes. With absolute dedication to every detail unqiue designs are created.

YOU GO, GIRL.

by Calida

We are proud of all our CALIDA women. These are women who put all of their energy and passion into working for and with CALIDA in various fields of work. Women who have already achieved so much and will go on to achieve even more with their endless motivation. To mark International Women’s Day, five of these women have shared their experiences and challenges, as well as their thoughts on this important topic. They show us that we should be celebrating women all over the world not just today, but throughout the whole year.

ONCE A CUFFS LOVER, ALWAYS A CUFFS LOVER

by Calida

In today’s Switzerland, it is impossible to imagine bedtime without pyjamas. But when British travellers first brought it back from India and Persia, this sleepwear was considered to be exclusively for gentlemen. It wasn’t until the 1950s that women discovered pyjamas for themselves. In 1957, parallel to this development in the fashion world, CALIDA invented something that made the brand famous beyond the borders of Switzerland: it introduced cuffed pyjamas and, with them, its patented waistband.

All you need is (self)love ♡

by Calida

My name’s Franziska and I post on my Instagram account about all the things that interest and inspire me. Right at the top of that list are self-love and body diversity. What I love above all else is empowering women to get to know themselves and to start liking and accepting themselves a little more.

ICONIC SINCE 1941 – Happy Birthday CALIDA!

by Calida

Looking back at everything we’ve achieved, we feel very proud. Looking ahead, we can see that we’re on the right track – and always have been. A new year has begun – and for us, it’s a very special one. We’re celebrating our 80th birthday with a huge YELLOWBRATION. And we’re not the only ones who think 2021 is the perfect year to celebrate all things YELLOW: the colour experts at PANTONE have selected the vibrant ‘Illuminating Yellow’ shade as joint colour of the year, alongside ‘Ultimate Gray’. A sure sign we’ve made the right choice!

Giving back – Trees of Life

by Calida

The beginning of every year is marked by new aims, expectations and resolutions. At CALIDA, we see every year as a new opportunity to make our world a better, more sustainable place, piece by piece. We’ve made major strides in recent years and we’d like to begin 2021 by reflecting on our sustainable success – and saying a huge thank you to all of you. After all, it’s your loyalty that enables us to achieve our goals and dreams. That’s why we’d like to tell you more about a very special project we are pleased to look back on while also looking to the future – our long-standing partnership with an organisation called Trees of Life.

HAPPY NEW YEAH!

by Calida

When you’re on the verge of a new year, lots of thoughts and questions start buzzing through your head. What will the new year be like? How will it feel? What will happen to me? And most importantly, what new surprises does CALIDA have in store for the new year? The turn of the year is a time for dreaming, so let’s dream together. Here’s a little glimpse into everything you can expect in the new year. But we don’t want to give away too much – a bit of mystery makes the build-up all the more exciting!

Calida Stories