CALIDA focuses on sustainability - long before it was cool. With "C THE FUTURE", we want to encourage rethinking, inspire and set a good example. Because sustainability should not be a fashion, but a promise.
... is to create the best underwear. For each and every day. Each and every night. For big and small. Thoughout your lifetime.
We see making the best possible day- and nightwear as something that does not need to profit at the expense of future generations – we are sustainable and kind to the environment, certified with the MADE IN GREEN label by OEKO-TEX®. For a great feeling – not just on your skin.
We believe that clothing only feels good when, beyond the skin, it touches the heart. When you can instantly see and feel the difference. When quality impresses and endures throughout time. When cutting-edge innovation inspires every day. When sustainability isn't just a trend, but a deep-rooted promise.
For us, sustainability is not just a trend. It is also nothing new - it has been part of our identity right from the start. We firmly believe that the best quality underwear should not come at the expense of future generations.
«At CALIDA, we want to contribute towards raising awareness of high-quality and sustainable products. We ultimately also have a responsibility towards future generations.»
Alexandra Helbling Managing Director CALIDA AG
CORPORATE SOCIAL RESPONSIBILITY
At CALIDA , an awareness of social responsibility is part of tradition. In the report on social responsiblity, we established binding behavior to promote the awareness of sustainability and social responsibility.
The right fibre for every moment in life. Some aspects of underwear are essential and timeless; others change. Which is why we continuously create new products from innovatice materials that are ahead of their time.
Every moment is unique, as is every need. That's our benchmark, and why we make underwear for all stages of life. Quality is something you can feel. Again and again.