Together with FTC Cashmere, we are making a statement for high-quality, responsible clothing. Our lovingly developed, joint homewear collection combines innovative SeaCell™ and hand-combed cashmere wool in an exclusive material blend. This fusion of animal wool and plant-based SeaCell™ combines the beautifully soft, comfortable feel of cashmere with the soothing, skin-friendly effect of seaweed – for a great feeling, not just on your skin. The collection supports responsible production methods and social projects that benefit people and animals in the region of origin.
The Swiss family company FTC Cashmere has made an important contribution to the Chinese province of Shaanxi for many years. This is where its ‘white gold’ is produced under the best conditions, where the well-being of the employees, their families and the animals takes the highest priority. That’s why the company also initiates and sponsors projects such as schools or species-appropriate accommodation for the animals on site.
CALIDA is supporting the continuation of this extraordinary commitment by financing additional stables, which will be built by local workers. In future, up to 50 cashmere goats will be given a suitable home in the ‘CALIDA Goat House’.
For 80 years, our underwear has been the product of the highest standards in sustainability: every piece of clothing you buy from us represents a decision in favour of long-lasting quality and against a throwaway mentality. For fair, transparent production and sourcing of raw materials. For an honest appreciation of people, animals and nature. For an unbeatably great feeling – not just on your skin. That’s what we have stood for since 1941 – and have never stopped since.
Together with FTC Cashmere, we are pursuing our goal to create space and awareness for innovative and sustainable approaches to design. The collection’s pure, timeless design, combined with the high-quality, sustainably sourced material, proves once again that fashion and sustainability are not mutually exclusive. All the pieces in the collection can be perfectly colour-coordinated with each other and are a cosy addition to your autumn wardrobe for relaxing feel-good moments.more about