For us, sustainability is not just a trend and it is also nothing new; it has been part of our identity, right from the start. It includes quality and durability, a spirit of innovation and environmentally friendly and socially fair production.
The textile industry in which our company operates is an environment characterised by complex, global procurement chains and related issues such as working conditions, living wages and environmental standards. This is a daily challenge for us, but we consider it our duty to ensure that CALIDA’s standards with regard to quality, social ethics and the environment are maintained at the highest level. This is a commitment we have pursued for decades. Our values in terms of service, product quality, environment and ethics guide us in our work. Together with our employees and partners in the producing countries, we also tap into the opportunities offered by sustainable – i.e. ecological, economic and social – development. This is what makes CALIDA what it is each and every day: an innovative, competitive organisation with a rich tradition.
«At CALIDA, we want to contribute towards raising awareness of high-quality and sustainable products. We ultimately also have a responsibility towards future generations.»
Managing Director CALIDA AG
CALIDA has always believed in the importance of transparency. In 2016, the brand became the world’s first underwear company to introduce the MADE IN GREEN by OEKO-TEX® label. CALIDA works hard to maintain its role as a pioneer in sustainability, adding numerous new men’s and women’s styles to its MADE IN GREEN by OEKO-TEX® range every season. The children’s range has been fully certified since autumn 2016.
In addition to the MADE IN GREEN by OEKO-TEX® label, CALIDA has created a true innovation in the field of sustainability: the first fully compostable series with fabric made from 100% cellulose, produced in a closed-loop process using products sourced from sustainable forestry which particularly help to conserve resources. The range is certified by the independent label Cradle to Cradle® (C2C).
The following focus areas are key to our work: