A TRULY GREEN STORY – The jointly developed capsule collection is based on 100% NATURE products from CALIDA. The 100% compostable collection takes the unique cradle-to-cradle approach to the next level, representing a further step toward conscious, holistic design. Aptly enough, the motto is ‘We want a better World’. The key statement is inspired by Viktor&Rolf's Haute Couture collection ‘Fashion Statements’ and is the unifying slogan at the heart of the sustainable collection.
Viktor&Rolf is the avant-garde luxury fashion house founded in 1993 by fashion artists Viktor Horsting and Rolf Snoeren after graduating from the Arnhem Academy of Art and Design.
Widely renowned for its provocative haute couture and conceptual glamour, the house of Viktor&Rolf aspires to create spectacular beauty and unexpected elegance through an unconventional approach to fashion.
In 2016, CALIDA was the World’s first underwear label to introduce the independent MADE IN GREEN by Oeko-Tex® label, which is granted under the most stringent social and environmental criteria, with demanding transparency requirements. In 2018 came the launch of the first 100% compostable t-shirts in the 100% NATURE series. What began with a simple t-shirt now reaches a completely new level with the world’s first entirely Cradle to Cradle Certified™️ designer collaboration.
‘We are very proud of the collection we have developed with CALIDA – the first of its kind. For us it is a meaningful exploration that further deepens our notion of conscious design.’