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 FAQ's

What is friends forvever?

CALIDA friends forever is our new loyalty programme for CALIDA customers. We reward your loyalty with exclusive benefits when you shop at participating CALIDA stores.

Where and how do I register?

You can register for friends forever at all participating stores. Simply fill out the application form and start using the loyalty card right away.

How can I collect points?

Show your friends forever card every time you make a purchase. We’ll give you one loyalty point for every CHF 45/EUR 30 you spend on normally priced items. Discounted items and the purchase of gift cards are excluded from the loyalty programme.

 Where can I collect points?

Loyalty points can be collected in every dedicated CALIDA brand store. If you shop at a CALIDA store in another country, you can also collect loyalty points there. The following rule applies to stores in other countries: 1 point per CHF 45 in Switzerland, 1 point per EUR 30 in EU countries. An overview of participating stores can be found online at participating stores.

 How can I redeem my points?

As soon as you have collected 10 loyalty points, you will automatically receive a loyalty bonus of CHF 45/EUR 30. You can redeem it next time you make a purchase of CHF 45/EUR 30 or more. However, the loyalty bonus is redeemable only in your country of registration. The loyalty bonus is valid for five years and cannot be exchanged for cash.

 How is my personal data used?

Personal data and information about your purchases is used by the CALIDA Group for marketing purposes only. This data is treated in strict confidence and is not forwarded to third parties.

 How often will CALIDA contact me?

You will receive three to four letters about the season’s new products and an email with your birthday surprise. If you would like to receive more regular information and news from CALIDA, register here for our newsletter

How can I change my address details?

You can do this in-store or online at "change of address form"

How can I find out how many loyalty points I already have?

You can find out by enquiring at the cash desk in participating stores. The CALIDA store staff will be happy to help.

Can I collect and redeem loyalty points online?

Currently, loyalty points cannot be collected or redeemed in our online shop.

Is the CALIDA friends forever card transferable?

Yes, the card is transferable. Your friends and family can also shop with your card, so you can reap the rewards sooner.

Will my collected loyalty points expire?

Your loyalty points will expire if you do not use them within five years.

I have lost my friends forever card/barcode, or it has been stolen. What should I do now?

Contact a participating CALIDA store promptly to receive a new card and barcode.

I forgot to bring my CALIDA friends forever card. Can I still collect loyalty points?

If you provide your first name, surname and postcode when you make a purchase, you can collect loyalty points without your card. Loyalty points cannot be credited after the purchase has been made.

 I already have a CALIDA customer card. Do I need to register again?

The customer cards, which are used to collect stamps, will be replaced by the friends forever cards. Register for a new card next time you visit a participating store and take advantage of the additional benefits. The loyalty points you have already collected will be transferred to the new card.

I would like to leave the friends forever loyalty programme. How can I do this?

Contact a participating CALIDA store. You can leave the programme at any time. Please note that any collected loyalty points will be lost.

Who should I contact if I have more questions about the friends forever loyalty programme?

Simply ask the CALIDA store staff. They will be happy to answer any questions you may have.