WINTER SALE: UP TO 50% DISCOUNT

ONCE A BÜNDLI-LOVER, ALWAYS A BÜNDLI-LOVER

ONCE A CUFFS LOVER, ALWAYS A CUFFS LOVER

In today’s Switzerland, it is impossible to imagine bedtime without pyjamas. But when British travellers first brought it back from India and Persia, this sleepwear was considered to be exclusively for gentlemen. It wasn’t until the 1950s that women discovered pyjamas for themselves. In 1957, parallel to this development in the fashion world, CALIDA invented something that made the brand famous beyond the borders of Switzerland: it introduced cuffed pyjamas and, with them, its patented waistband.

9 November 2021  • 6 min reading time

ICONIC SINCE 1941 – Happy Birthday CALIDA!

ICONIC SINCE 1941 – Happy Birthday CALIDA!

Looking back at everything we’ve achieved, we feel very proud. Looking ahead, we can see that we’re on the right track – and always have been. A new year has begun – and for us, it’s a very special one. We’re celebrating our 80th birthday with a huge YELLOWBRATION. And we’re not the only ones who think 2021 is the perfect year to celebrate all things YELLOW: the colour experts at PANTONE have selected the vibrant ‘Illuminating Yellow’ shade as joint colour of the year, alongside ‘Ultimate Gray’. A sure sign we’ve made the right choice!

27 January 2021  • 7 min reading time

Above the clouds with Karen Fleischmann

Above the clouds with Karen Fleischmann

Once you’ve discovered the new lightness, you won’t want to be without it. Karen Fleischmann thinks so, too. She campaigns for sustainable fashion. On her terrace, high above the rooftops of Zurich, she shows us how best to combine the clean looks.

10 June 2019  • 4 min reading time