The ideal functional underwear

Right now, the conditions on the pistes couldn’t be better! Powdery snow, fantastic weather and perfectly prepared slopes. Time to head up into the mountains and out onto the slopes. Having the right gear makes it even more fun. We have got the ideal ski underwear to keep your body perfectly warm and dry, even in inclement weather.

20 January 2022  • 8 min reading time

Creative gift wrapping

A beautifully wrapped gift gives your loved ones that ‘wow’ feeling before they’ve even opened it. Our original wrapping tips will make your gifts the centre of attention under the tree. They’ll look almost too good to unwrap!

13 December 2021  • 6 min reading time

Our personal Netflix TV highlights for cosy autumn days

We’ve all done it. As soon as the days get shorter and the temperatures plummet, we swap evenings outside for Netflix marathons curled up on the couch. Our marketing team has put together its personal TV highlights for this autumn. And, of course, we’ve got the comfiest looks to wear while you indulge in your cosy Sunday binge!

19 November 2021  • 8 min reading time

Five tips for a good night’s sleep

The leaves are turning orange, yellow and red, temperatures are dropping, and cosy socks have been brought out – autumn has arrived. We’ve compiled the five best tips for rejuvenating sleep during the colder seasons, perfect for today’s clock change.

9 November 2021  • 7 min reading time

My inner voice was always my biggest critic

People often ask me to define body positivity: for me, it means recognising that my body is good, no matter what it looks like. I think it’s important to stress that it’s about appreciating your body and not about your appearance. It’s about resisting mainstream beauty standards because every body is unique – there’s no such thing as a good or a bad body. There are as many sides to body positivity as there are different bodies.

20 November 2018  • 7 min reading time

Red underwear for New Year

According to tradition, you should wear red underwear for New Year! But where does this tradition come from, and what is the meaning behind it? This blog post answers all your questions and provides suitable style suggestions for a glamorous New Year’s Eve.

27 December 2021  • 6 min reading time

A family fashion statement

Christmas time is family time! As is the case every year, we are pleased to present our very special annual XMAS collection. Our Christmas colour scheme has everything you could possibly wish for: elegant reds and greens, classic flannel in red and white gingham check or Christmas tree and starry prints! And best of all, we have the perfect style for all ages – because a good sense of style can start at any age. If you fancy a mini-me pyjama party at home, CALIDA has girls’ and boys’ styles that perfectly complement mum and dad’s sleepwear. Our sleepwear, perfect for cuddles and cosy bedtimes, will leave nothing to be desired this Christmas!

30 November 2021  • 5 min reading time

CALIDA loves FTC®: a commitment to people and animals

How a quick hello in Zurich led to the construction of a goat shed in Shaanxi – and the softest and loveliest ‘Wellbeing Collection’ of all time. A dream on the skin that’s come true, thanks to the commitment of two companies with long traditions and high quality standards, who above all, have one thing in common: a love of nature.

9 November 2021  • 10 min reading time

Welcome Back to the 90´s - here’s why we love cycling shorts

Do cycling shorts make you think of the 90s? That’s what they make us think of! We show you why you should make some space in your cupboard for them in 2021.Do cycling shorts make you think of the 90s? That’s what they make us think of! We show you why you should make some space in your cupboard for them in 2021.

9 November 2021  • 7 min reading time

The Invisible Hero: The perfect business undershirt

The men’s undershirt is an undervalued item. In today’s working world, an undershirt is a matter of style. We’ll show you what makes a good business undershirt!

9 November 2021  • 7 min reading time

Athleisure: everyday sportswear

Gone are the days when people looked down on sportswear and casual outfits. Today, they’re a major trend – and it’s called athleisure. Nowadays, sportswear fans can leave the house in their tracksuit, and not just to dash to the shops. The combination of sporty retro items and classic pieces is bringing serious coolness to the average casual outfit.

17 March 2021  • 5 min reading time

ONCE A CUFFS LOVER, ALWAYS A CUFFS LOVER

In today’s Switzerland, it is impossible to imagine bedtime without pyjamas. But when British travellers first brought it back from India and Persia, this sleepwear was considered to be exclusively for gentlemen. It wasn’t until the 1950s that women discovered pyjamas for themselves. In 1957, parallel to this development in the fashion world, CALIDA invented something that made the brand famous beyond the borders of Switzerland: it introduced cuffed pyjamas and, with them, its patented waistband.

9 November 2021  • 6 min reading time

ICONIC SINCE 1941 – Happy Birthday CALIDA!

Looking back at everything we’ve achieved, we feel very proud. Looking ahead, we can see that we’re on the right track – and always have been. A new year has begun – and for us, it’s a very special one. We’re celebrating our 80th birthday with a huge YELLOWBRATION. And we’re not the only ones who think 2021 is the perfect year to celebrate all things YELLOW: the colour experts at PANTONE have selected the vibrant ‘Illuminating Yellow’ shade as joint colour of the year, alongside ‘Ultimate Gray’. A sure sign we’ve made the right choice!

27 January 2021  • 7 min reading time

Above the clouds with Karen Fleischmann

Once you’ve discovered the new lightness, you won’t want to be without it. Karen Fleischmann thinks so, too. She campaigns for sustainable fashion. On her terrace, high above the rooftops of Zurich, she shows us how best to combine the clean looks.

10 June 2019  • 4 min reading time

The difference between organic cotton and conventional cotton

The term organic cotton is on everyone’s lips at the moment. But what exactly is the difference between organic cotton and standard cotton? We have put together a list of the most important differences, and also suggest some more sustainable alternatives to cotton.

9 November 2021  • 10 min reading time

Material innovation bamboo

CALIDA has been dedicated to sustainable quality and innovative products for over 75 years. Our new material innovation Tencel® with bamboo is the perfect union of sustainability and innovation.

9 November 2021  • 10 min reading time

SeaCell: what makes these fibres so special?

SeaCell™ fibres are made using Icelandic seaweed. The MicroModal® blend creates an innovative, comfortable, soft fabric, which cares for the skin, regulates body temperature and is breathable.

9 November 2021  • 5 min reading time