From us for you: 20.- discount on purchases over 150.-*

20XMAS22 Copy code

language and country

Christmas collection for women by CALIDA

A family fashion statement

Christmas Time is Family Time! Like every year, we are happy to present you our annual, very special XMAS collection. Our colour palette for the Christmas season offers everything your heart desires: noble red and blue tones, buffalo check patterns or cute dachshund prints! And the best thing is, we have the perfect styles for big and small - because good style knows no age. For the mini-me pyjama party at home, CALIDA presents girls' and boys' styles that harmonise perfectly with their parents' nightwear. Our nightwear for the best time to snuggle up and sleep leaves no Christmas wishes unfulfilled!

7 December 2022  • 5 min reading time

The mother wears the lace parfait pink coloured nursing bra without underwire. Over it she wears the light blue striped pyjama set from the Sweet Dreams series. Her two children are sitting on the mother's lap.

CALIDA’s maternity basics: 100% NATURE MUM

Dear Mum-to-be, a little big miracle is about to happen - or has already turned your heart upside down - and we are so happy for you! This incomparable time in a woman's life has inspired us to create something unique: 100% NATURE MUM, the first Cradle to Cradle Certified® Maternity collection!

20 May 2022  • 5 min reading time

Bustier and panty with white print and flower print from the series Toujours Print by CALIDA

Treat yourself on Valentine’s Day!

Valentine’s Day is almost here! On 14 February, people celebrate Valentine’s Day – either on their own or with their partner. We’re all about the motto: love yourself – today and every day. Feel confident and beautiful by treating yourself to gorgeous underwear or lingerie. So who actually came up with Valentine’s Day and why is it celebrated? And what’s the right underwear for this special day? Surprise yourself or your loved one with romantic underwear this Valentine’s Day. From sophisticated lingerie to elegant nightwear – we’ve selected our most beautiful Valentine’s Day highlights for you.

9 February 2022  • 7 min reading time


Women’s power that moves.

Dear women, Let yourselves bask in the spotlight and show off your confidence about who you are and what you do! We’re proud of the power of our women, who comprise 86% of CALIDA’s workforce. Every day, they demonstrate their full commitment in the broadest fields of work, continuously refining our brand into the future. Today, three of them are sharing their personal career paths and sharing valuable tips with us.

8 March 2022  • 4 min reading time



In today’s Switzerland, it is impossible to imagine bedtime without pyjamas. But when British travellers first brought it back from India and Persia, this sleepwear was considered to be exclusively for gentlemen. It wasn’t until the 1950s that women discovered pyjamas for themselves. In 1957, parallel to this development in the fashion world, CALIDA invented something that made the brand famous beyond the borders of Switzerland: it introduced cuffed pyjamas and, with them, its patented waistband.

9 November 2021  • 6 min reading time

ICONIC SINCE 1941 – Happy Birthday CALIDA!

ICONIC SINCE 1941 – Happy Birthday CALIDA!

Looking back at everything we’ve achieved, we feel very proud. Looking ahead, we can see that we’re on the right track – and always have been. A new year has begun – and for us, it’s a very special one. We’re celebrating our 80th birthday with a huge YELLOWBRATION. And we’re not the only ones who think 2021 is the perfect year to celebrate all things YELLOW: the colour experts at PANTONE have selected the vibrant ‘Illuminating Yellow’ shade as joint colour of the year, alongside ‘Ultimate Gray’. A sure sign we’ve made the right choice!

27 January 2021  • 7 min reading time