The gift favourites for Easter: Four must-haves

Soon it will be time for the Easter Bunny to hide his nests and eggs again. Children are looking forward to colourful eggs, blooming flowers, chocolate bunnies and, of course, Easter gifts. To kick off spring, we present our personal Easter gift favourites. Awaken your spring fever and let yourself be inspired by our Easter must-haves for your loved ones.

13 April 2022  • 6 min reading time

The ideal functional underwear

Right now, the conditions on the pistes couldn’t be better! Powdery snow, fantastic weather and perfectly prepared slopes. Time to head up into the mountains and out onto the slopes. Having the right gear makes it even more fun. We have got the ideal ski underwear to keep your body perfectly warm and dry, even in inclement weather.

20 January 2022  • 8 min reading time

Creative gift wrapping

A beautifully wrapped gift gives your loved ones that ‘wow’ feeling before they’ve even opened it. Our original wrapping tips will make your gifts the centre of attention under the tree. They’ll look almost too good to unwrap!

13 December 2021  • 6 min reading time

Five tips for a good night’s sleep

The leaves are turning orange, yellow and red, temperatures are dropping, and cosy socks have been brought out – autumn has arrived. We’ve compiled the five best tips for rejuvenating sleep during the colder seasons, perfect for today’s clock change.

9 November 2021  • 7 min reading time

My inner voice was always my biggest critic

People often ask me to define body positivity: for me, it means recognising that my body is good, no matter what it looks like. I think it’s important to stress that it’s about appreciating your body and not about your appearance. It’s about resisting mainstream beauty standards because every body is unique – there’s no such thing as a good or a bad body. There are as many sides to body positivity as there are different bodies.

20 November 2018  • 7 min reading time

CALIDA’s maternity basics: 100% NATURE MUM

Dear Mum-to-be, a little big miracle is about to happen - or has already turned your heart upside down - and we are so happy for you! This incomparable time in a woman's life has inspired us to create something unique: 100% NATURE MUM, the first Cradle to Cradle Certified® Maternity collection!

20 May 2022  • 5 min reading time

Treat yourself on Valentine’s Day!

Valentine’s Day is almost here! On 14 February, people celebrate Valentine’s Day – either on their own or with their partner. We’re all about the motto: love yourself – today and every day. Feel confident and beautiful by treating yourself to gorgeous underwear or lingerie. So who actually came up with Valentine’s Day and why is it celebrated? And what’s the right underwear for this special day? Surprise yourself or your loved one with romantic underwear this Valentine’s Day. From sophisticated lingerie to elegant nightwear – we’ve selected our most beautiful Valentine’s Day highlights for you.

9 February 2022  • 7 min reading time

Red underwear for New Year

According to tradition, you should wear red underwear for New Year! But where does this tradition come from, and what is the meaning behind it? This blog post answers all your questions and provides suitable style suggestions for a glamorous New Year’s Eve.

27 December 2021  • 6 min reading time

Welcome Back to the 90´s - here’s why we love cycling shorts

Do cycling shorts make you think of the 90s? That’s what they make us think of! We show you why you should make some space in your cupboard for them in 2021.Do cycling shorts make you think of the 90s? That’s what they make us think of! We show you why you should make some space in your cupboard for them in 2021.

27 June 2022  • 7 min reading time

The Invisible Hero: The perfect business undershirt

The men’s undershirt is an undervalued item. In today’s working world, an undershirt is a matter of style. We’ll show you what makes a good business undershirt!

9 November 2021  • 7 min reading time

Athleisure: everyday sportswear

Gone are the days when people looked down on sportswear and casual outfits. Today, they’re a major trend – and it’s called athleisure. Nowadays, sportswear fans can leave the house in their tracksuit, and not just to dash to the shops. The combination of sporty retro items and classic pieces is bringing serious coolness to the average casual outfit.

17 March 2021  • 5 min reading time

Women’s power that moves.

Dear women, Let yourselves bask in the spotlight and show off your confidence about who you are and what you do! We’re proud of the power of our women, who comprise 86% of CALIDA’s workforce. Every day, they demonstrate their full commitment in the broadest fields of work, continuously refining our brand into the future. Today, three of them are sharing their personal career paths and sharing valuable tips with us.

8 March 2022  • 4 min reading time

ONCE A CUFFS LOVER, ALWAYS A CUFFS LOVER

In today’s Switzerland, it is impossible to imagine bedtime without pyjamas. But when British travellers first brought it back from India and Persia, this sleepwear was considered to be exclusively for gentlemen. It wasn’t until the 1950s that women discovered pyjamas for themselves. In 1957, parallel to this development in the fashion world, CALIDA invented something that made the brand famous beyond the borders of Switzerland: it introduced cuffed pyjamas and, with them, its patented waistband.

9 November 2021  • 6 min reading time

ICONIC SINCE 1941 – Happy Birthday CALIDA!

Looking back at everything we’ve achieved, we feel very proud. Looking ahead, we can see that we’re on the right track – and always have been. A new year has begun – and for us, it’s a very special one. We’re celebrating our 80th birthday with a huge YELLOWBRATION. And we’re not the only ones who think 2021 is the perfect year to celebrate all things YELLOW: the colour experts at PANTONE have selected the vibrant ‘Illuminating Yellow’ shade as joint colour of the year, alongside ‘Ultimate Gray’. A sure sign we’ve made the right choice!

27 January 2021  • 7 min reading time

Econyl: what makes these fibres so special?

For us, sustainable action includes using innovative fibres. ECONYL® is a particularly smooth and soft fabric that’s gentle on the skin, and made from 100% recycled nylon obtained from old fishing nets, carpets and fabric scraps. Products made from ECONYL® are therefore regarded as being particularly environmentally friendly.

4 August 2022  • 8 min reading time

World Environment Day: Giving back to nature

5 June is International Environment Day, which is an important symbol worldwide that each and every individual can do something to preserve our nature. In order to contribute to the preservation of our environment, CALIDA strives for ever newer and voluntary commitments to set long-term standards in the entire fashion industry. Since 2018, we have been developing a range of styles with a focus on sustainability and biodegradability - including all process steps and materials.

3 June 2022  • 7 min reading time

The difference between organic cotton and conventional cotton

The term organic cotton is on everyone’s lips at the moment. But what exactly is the difference between organic cotton and standard cotton? We have put together a list of the most important differences, and also suggest some more sustainable alternatives to cotton.

9 November 2021  • 10 min reading time