A family fashion statement
7 December 2022 • 5 min reading time
Winter pyjamas: what should you look out for when choosing yours?
Winter is right around the corner! Temperatures are dropping and it’s getting colder. We’re dreaming of warm and cosy pyjamas for a restful night’s sleep. We’ll show you how to get your hands on the perfect pair for winter!
30 November 2022 • 7 min reading time
Underwear that doesn’t show through
Finding beautiful underwear that not only fits comfortably but is also barely noticeable can be quite difficult. The perfect solution here is undoubtedly seamless underwear! We have compiled some tips for you and show you which are our favorite pieces for a unique wearing experience.
14 September 2022 • 5 min reading time
The gift favourites for Easter: Four must-haves
Soon it will be time for the Easter Bunny to hide his nests and eggs again. Children are looking forward to colourful eggs, blooming flowers, chocolate bunnies and, of course, Easter gifts. To kick off spring, we present our personal Easter gift favourites. Awaken your spring fever and let yourself be inspired by our Easter must-haves for your loved ones.
13 April 2022 • 6 min reading time
Evening routine: 5 tips for a good night’s sleep
We believe that a good night’s sleep starts with your evening routine. We’ve put together five of the best rituals to incorporate into your evening routine to help you fall asleep better.
26 October 2022 • 6 min reading time
International Breast Cancer Awareness Month: interview with expert Dr Dan Rauch
October is officially designated as International Breast Cancer Awareness Month. The aim of ‘Pinktober’ is to raise public awareness of the topic of breast cancer. This is a very important topic for us, which is why we’d like to lay out the key facts about it. We held an informative discussion with Dr Rauch, a medical consultant for gynaecology and obstetrics at the Minerva clinic in Lucerne, to clarify some of the frequently asked questions.
21 October 2022 • 8 min reading time
Five tips for a good night’s sleep
The leaves are turning orange, yellow and red, temperatures are dropping, and cosy socks have been brought out – autumn has arrived. We’ve compiled the five best tips for rejuvenating sleep during the colder seasons, perfect for today’s clock change.
9 November 2021 • 7 min reading time
A family fashion statement
Christmas Time is Family Time! Like every year, we are happy to present you our annual, very special XMAS collection. Our colour palette for the Christmas season offers everything your heart desires: noble red and blue tones, buffalo check patterns or cute dachshund prints! And the best thing is, we have the perfect styles for big and small - because good style knows no age. For the mini-me pyjama party at home, CALIDA presents girls' and boys' styles that harmonise perfectly with their parents' nightwear. Our nightwear for the best time to snuggle up and sleep leaves no Christmas wishes unfulfilled!
7 December 2022 • 5 min reading time
CALIDA’s maternity basics: 100% NATURE MUM
Dear Mum-to-be, a little big miracle is about to happen - or has already turned your heart upside down - and we are so happy for you! This incomparable time in a woman's life has inspired us to create something unique: 100% NATURE MUM, the first Cradle to Cradle Certified® Maternity collection!
20 May 2022 • 5 min reading time
Treat yourself on Valentine’s Day!
Valentine’s Day is almost here! On 14 February, people celebrate Valentine’s Day – either on their own or with their partner. We’re all about the motto: love yourself – today and every day. Feel confident and beautiful by treating yourself to gorgeous underwear or lingerie. So who actually came up with Valentine’s Day and why is it celebrated? And what’s the right underwear for this special day? Surprise yourself or your loved one with romantic underwear this Valentine’s Day. From sophisticated lingerie to elegant nightwear – we’ve selected our most beautiful Valentine’s Day highlights for you.
9 February 2022 • 7 min reading time
The turtleneck trend: Here’s how we style our favourite pieces!
As the winter cold spells slowly creep in, it’s time to break out our jumpers. One power piece that every wardrobe needs is definitely a turtleneck – a versatile item that can be worn by itself or under other clothing. We’ll show you how to rock a turtleneck with our three styling tips.
18 November 2022 • 5 min reading time
Merino wool will keep you warm this winter!
The temperatures are steadily dropping, and we are dreaming of underwear that keeps us cosy and warm. Materials made from virgin Merino wool are known for providing warmth. It’s about time to show you our favourites for the colder season.
29 September 2022 • 6 min reading time
Welcome Back to the 90´s - here’s why we love cycling shorts
Do cycling shorts make you think of the 90s? That’s what they make us think of! We show you why you should make some space in your cupboard for them in 2021.Do cycling shorts make you think of the 90s? That’s what they make us think of! We show you why you should make some space in your cupboard for them in 2021.
27 June 2022 • 7 min reading time
Women’s power that moves.
Dear women, Let yourselves bask in the spotlight and show off your confidence about who you are and what you do! We’re proud of the power of our women, who comprise 86% of CALIDA’s workforce. Every day, they demonstrate their full commitment in the broadest fields of work, continuously refining our brand into the future. Today, three of them are sharing their personal career paths and sharing valuable tips with us.
8 March 2022 • 4 min reading time
ONCE A CUFFS LOVER, ALWAYS A CUFFS LOVER
In today’s Switzerland, it is impossible to imagine bedtime without pyjamas. But when British travellers first brought it back from India and Persia, this sleepwear was considered to be exclusively for gentlemen. It wasn’t until the 1950s that women discovered pyjamas for themselves. In 1957, parallel to this development in the fashion world, CALIDA invented something that made the brand famous beyond the borders of Switzerland: it introduced cuffed pyjamas and, with them, its patented waistband.
9 November 2021 • 6 min reading time
ICONIC SINCE 1941 – Happy Birthday CALIDA!
Looking back at everything we’ve achieved, we feel very proud. Looking ahead, we can see that we’re on the right track – and always have been. A new year has begun – and for us, it’s a very special one. We’re celebrating our 80th birthday with a huge YELLOWBRATION. And we’re not the only ones who think 2021 is the perfect year to celebrate all things YELLOW: the colour experts at PANTONE have selected the vibrant ‘Illuminating Yellow’ shade as joint colour of the year, alongside ‘Ultimate Gray’. A sure sign we’ve made the right choice!
27 January 2021 • 7 min reading time
Econyl: what makes these fibres so special?
For us, sustainable action includes using innovative fibres. ECONYL® is a particularly smooth and soft fabric that’s gentle on the skin, and made from 100% recycled nylon obtained from old fishing nets, carpets and fabric scraps. Products made from ECONYL® are therefore regarded as being particularly environmentally friendly.
4 August 2022 • 8 min reading time
World Environment Day: Giving back to nature
5 June is International Environment Day, which is an important symbol worldwide that each and every individual can do something to preserve our nature. In order to contribute to the preservation of our environment, CALIDA strives for ever newer and voluntary commitments to set long-term standards in the entire fashion industry. Since 2018, we have been developing a range of styles with a focus on sustainability and biodegradability - including all process steps and materials.
3 June 2022 • 7 min reading time
The difference between organic cotton and conventional cotton
The term organic cotton is on everyone’s lips at the moment. But what exactly is the difference between organic cotton and standard cotton? We have put together a list of the most important differences, and also suggest some more sustainable alternatives to cotton.
9 November 2021 • 10 min reading time