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The picture shows two women standing back to back and sideways to the camera. They are wearing white underwear from CALIDA. The clothing emphasises their body contours while they assume an elegant posture. The background is a soft white-grey.

How women should put on their bra – and how they shouldn’t!

Have you seen how other women put on their bra and are now doubting your technique? Or are you completely new to the bra world and wondering whether you could be doing something fundamentally wrong when putting on a bra? Firstly, it should be said that your well-being comes first. As long as everything is comfortable, you can wear your bra however you like or just leave it off. Nevertheless, we are happy to tell you the easiest way to put on a bra so that it lasts as long as possible.

24 May 2024  • 3 min reading time

The picture shows two ladies lying close together, their heads resting gently on each other. A white background surrounds them, emphasising their relaxed atmosphere. Both ladies have their eyes closed, which emphasises their calm and serenity.  The ladies are wearing nightwear from CALIDA, whose soft fabric gently envelops their contours. The nightwear exudes elegance and comfort, while its simple beauty complements the image perfectly.

Co-sleeping: why children should sleep in their parents’ bed

Sleep is quite often a hot topic when a new family member arrives. Especially in Western cultures, many families still believe that children and babies should sleep in their own bed, preferably in their own room. Scientists and midwives are now recommending the exact opposite. Read on to find out the benefits of a shared bed and why the supposed co-sleeping trend is the most primal way of sleeping.

1 May 2024  • 5 min reading time

White bed linen

How often should you change your sheets on your bed? Rules and exceptions

Many people don’t even realise that they aren’t changing their bed linen often enough. However, it is very important to wash your duvet cover, pillowcase and fitted sheet regularly, especially when the weather is warm. This is the only way to fight unwanted guests like mites, bedbugs and the like. Read on to find out how often you should change your bed linen and what to consider when washing bed linen, pillows and duvets.

17 April 2024  • 5 min reading time


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Woman sitting sideways and looking at the camera. She is wearing a white tank top and has half removed her jogging pants.

Sweating and hot flushes? Sleep through the night again

Waking up in a sweat at night is usually down to one of two causes: a disturbing nightmare, or simply that the bedding is too warm. But hot flushes at night are not a normal occurrence. Or are they? In fact, many women experience hot flushes at night during their menopause. This is because of hormonal changes that take place between the ages of 45 and 55. Find out exactly how female hormones affect the body, what you can do about sweating at night, and why men can also suffer from hot flushes at night.

22 May 2024  • 5 min reading time

In the picture, a woman is lying on her side in bed, her eyes are closed and her face shows signs of relaxation. The woman is covered by a grey blanket that is draped gently over her body. A white pillow lies under her head, providing soft support. The scene radiates calm and serenity as the woman lingers in a moment of peace and tranquillity.

The perfect afternoon nap: how long is healthy?

A midday nap restores energy and keeps you going until the evening – at least that’s what we hope for. If you often feel even more tired after a nap and struggle to get going, it can be because you’ve had the wrong amount of sleep. We’ll fill you in on how long a midday nap should last and what else can get you out of your midday slump.

15 May 2024  • 3 min reading time

A pregnant woman stands sideways to the camera. Her eyes are closed. She is wearing underwear from CALIDA.

What position should you sleep in during pregnancy? Peaceful nights with a baby bump

Many women complain of restless nights during pregnancy. At some point, the growing baby bump restricts freedom of movement, making sleeping on your usual side uncomfortable. Symptoms like heartburn, restless legs and vena cava syndrome can also disrupt your sleep. We’ll fill you in on which sleeping position is the best and a few tips to help you with poor sleep during pregnancy.

6 May 2024  • 5 min reading time

Woman lying on the floor wearing CALIDA underwear from the

Treat yourself on Valentine’s Day!

Valentine’s Day is almost here! On 14 February, people celebrate Valentine’s Day – either on their own or with their partner. We’re all about the motto: love yourself – today and every day. Feel confident and beautiful by treating yourself to gorgeous underwear or lingerie. So who actually came up with Valentine’s Day and why is it celebrated? And what’s the right underwear for this special day? Surprise yourself or your loved one with romantic underwear this Valentine’s Day. From sophisticated lingerie to elegant nightwear – we’ve selected our most beautiful Valentine’s Day highlights for you.

5 February 2024  • 7 min reading time

Man and woman lie next to each other and wear the Circular Collection from CALIDA.

The perfect cycle: our Circular Collection

For us, love of nature doesn’t mean sacrifice – it means variety. In addition to new styles and looks, we are constantly developing innovative materials and finishes that meet the strict criteria of the voluntary Cradle to Cradle Certified® standard, which has been demonstrated through our 100% Nature line. As we move on into the new year, the line will retains its familiar quality but with a new name: THE CIRCULAR COLLECTION.

22 December 2023  • 4 min reading time

Red underwired bra from CALIDA

Red underwear for New Year

According to tradition, you should wear red underwear for New Year! But where does this tradition come from, and what is the meaning behind it? This blog post answers all your questions and provides suitable style suggestions for a glamorous New Year’s Eve.

7 December 2023  • 6 min reading time

Crowd in a meadow. It looks like a pink ribbon in large.

CALIDA at the Pink Ribbon Charity Walk 2023: fighting breast cancer together

October is Breast Cancer Awareness Month. Every year, the ‘Pink Month’ draws global attention to the importance of breast health. Breast cancer remains one of the most common forms of cancer in women, which is why it is important to promote research and prevention, as well as provide assistance to those affected and their families. The dedicated team at Pink Ribbon Schweiz also provides outstanding support by organising various events to give hope and confidence to those affected. Here is a brief review of the recent Pink Ribbon Charity Walk 2023 in Zurich.

4 October 2023  • 4 min reading time

Man and woman wear pajamas by CALIDA from the series 'Mountain Dreams' and 'Swiss Relax'

Happy Birthday Switzerland: let’s celebrate Swiss tradition!

Today is Swiss National Day and we would like to explore the meaning of this special day. 1 August is a symbol of the unity and identity of the Swiss people and a very good reason to celebrate. Read on to learn about the Swiss history and traditions behind this important day and discover three leisurely activities that you can enjoy at home with your loved ones.

1 August 2023  • 5 min reading time

2 men and 2 women stand next to each other wearing CALIDA nightwear. They have their eyes closed.

Enough to put you to sleep: the very best of over 80 years of Swiss sleepwear expertise

These days, there are so many tips on online platforms, social media channels and lifestyle blogs telling you how to become even more efficient, balanced, healthier and happier. However, the simplest and most effective method of achieving all of those things has been instilled in us practically from day one: our sleep. Read on to find out why CALIDA sleepwear has always had the most important function of all.

31 July 2023  • 5 min reading time