ONCE A CUFFS LOVER, ALWAYS A CUFFS LOVER
In today’s Switzerland, it is impossible to imagine bedtime without pyjamas. But when British travellers first brought it back from India and Persia, this sleepwear was considered to be exclusively for gentlemen. It wasn’t until the 1950s that women discovered pyjamas for themselves. In 1957, parallel to this development in the fashion world, CALIDA invented something that made the brand famous beyond the borders of Switzerland: it introduced cuffed pyjamas and, with them, its patented waistband.
9 November 2021
• 6
min reading time