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CALIDA friends+forever online

Our loyalty programme

For all standard purchases over CHF 45/€ 30, you will receive one loyalty point for every CHF 45/EUR 30 spent. Once you have 10 loyalty points, we will reward you with an exclusive CALIDA loyalty bonus of CHF 45/€ 30, which will be deducted from your next purchase. In effect, you benefit from every purchase, and can save up to 10%!


For new customers: Register here and tick the box at the end of the form or register for the friends+forever programme when making a purchase.


For existing friends+forever customers: Activate your existing friends+forever card online. You can easily complete the activation by following the steps below:

How to activate your friends+forever card online?

1. Go to ‘My account’ on (top right on the website, next to shopping cart)

2. Click ‘Login’

3. Enter your registered email address and password to receive your existing customer details

4. Now you can use the friends+forever loyalty programme online, too. You will collect loyalty points automatically with every purchase

5. If you have forgotten your password, please select ‘Forgot your password’ and enter your email address. This will allow you to reset your password.


Online: If you have loyalty points available, these will be shown directly in your basket. Click on them and the value will be deducted from the total cost.

In store: You can of course redeem your points in all participating CALIDA stores at any time. Our retail assistants can easily check your points in the system and redeem them against your purchase.