CALIDA friends+forever online

Our loyalty programme

For all standard purchases over CHF 45/€ 30, you will receive one loyalty point for every CHF 45/EUR 30 spent. Once you have 10 loyalty points, we will reward you with an exclusive CALIDA loyalty bonus of CHF 45/€ 30, which will be deducted from your next purchase. In effect, you benefit from every purchase, and can save up to 10%!

How to collect points:

  • New customers: Register for the Friends Forever programme at the checkout

  • Existing Friends Forever customers can now also collect points online: activate your existing Friends Forever card for the online shop as well.

How to activate your friends+forever card online?

1. Login at

2. Click ‘Register with friends+forever’

3. Enter your friends+forever card number (beneath the barcode) and your postcode to receive your existing customer details.

4. Now you can use the friends+forever loyalty programme online, too. You will collect loyalty points automatically with every purchase.

5. You will also receive a confirmation email to set up your login password. Click on the link to create your password.

How to redeem your loyalty bonus

If you have a loyal bonus available, this will be shown directly in your basket. Click on this. The value will be deducted from the total cost.