Remove stubborn stains and restore whites

Light-coloured clothing is particularly popular in spring and summer as it contrasts nicely with a sun tan. However, whites are both a curse and a blessing because while clothes, underwear, towels and bed linen look particularly sleek in bright white, the first stains, discolouration and hint of grey have exactly the opposite effect: the laundry looks old and uncared for.

May 17, 2023  • 6 min reading time

Happy Mother’s Day: great ideas for days out for you and your mum!

Every day, we are grateful and proud of our mothers and everything they do for us. This weekend, Mother’s Day is the perfect opportunity to show your love and spend quality time with your mum. Discover four cool ideas for days out in Switzerland for an exciting Mother’s Day.

May 10, 2023  • 6 min reading time

What underwear should you wear under your wedding dress? The perfect bras and briefs for your big day

Wedding planning in full swing and already picked out your dress? Then maybe you’ve already thought about the bridal underwear that you’ll wear under your wedding dress on your big day. If you want to feel comfortable all day and until late into the night, move freely and still look beautiful, then finding a perfect-fitting bra and briefs is super important. Allow us at CALIDA to explain how bridal underwear can accentuate your figure in all the right places and give you a few pointers on what to consider when choosing underwear to go with your wedding dress.

May 2, 2023  • 7 min reading time

Yoga for beginners: bring more balance to your life

At one with yourself and the world. Relaxed, destressed and in touch with your inner self. Anyone who has ever tried yoga will understand how these positive associations with this popular physical activity evolved as it spread throughout the world from India many thousands of years ago. In this post, CALIDA sets out to explain what it is that makes yoga so unique and provide tips as to the best way for beginners to take up yoga. Try our six easy exercises at home!

May 5, 2023  • 10 min reading time

Evening routine: 5 tips for a good night’s sleep

We believe that a good night’s sleep starts with your evening routine. We’ve put together five of the best rituals to incorporate into your evening routine to help you fall asleep better.

October 26, 2022  • 6 min reading time

International Breast Cancer Awareness Month: interview with expert Dr Dan Rauch

October is officially designated as International Breast Cancer Awareness Month. The aim of ‘Pinktober’ is to raise public awareness of the topic of breast cancer. This is a very important topic for us, which is why we’d like to lay out the key facts about it. We held an informative discussion with Dr Rauch, a medical consultant for gynaecology and obstetrics at the Minerva clinic in Lucerne, to clarify some of the frequently asked questions.

October 21, 2022  • 8 min reading time

Just married: elegant sleepwear for your wedding night!

The perfect wedding look not only consists of the right wedding dress, but also the right sleepwear. When your party is over, pamper yourself with sensual, elegant sleepwear. Here is our favourite lingerie for your wedding night.

February 20, 2023  • 4 min reading time

Treat yourself on Valentine’s Day!

Valentine’s Day is almost here! On 14 February, people celebrate Valentine’s Day – either on their own or with their partner. We’re all about the motto: love yourself – today and every day. Feel confident and beautiful by treating yourself to gorgeous underwear or lingerie. So who actually came up with Valentine’s Day and why is it celebrated? And what’s the right underwear for this special day? Surprise yourself or your loved one with romantic underwear this Valentine’s Day. From sophisticated lingerie to elegant nightwear – we’ve selected our most beautiful Valentine’s Day highlights for you.

February 3, 2023  • 7 min reading time

Red underwear for New Year

According to tradition, you should wear red underwear for New Year! But where does this tradition come from, and what is the meaning behind it? This blog post answers all your questions and provides suitable style suggestions for a glamorous New Year’s Eve.

December 21, 2022  • 6 min reading time

The trend colour for 2023: Digital Lavender

Peace and tranquillity embodied in a colour! Digital Lavender evokes different worlds of emotion and was crowned this year’s trend colour. An understated, delicate colour that’s sure to get heads turning. Read on to find out more about the meaning of Digital Lavender and how you can stylishly introduce this colour to your wardrobe.

March 1, 2023  • 4 min reading time

The turtleneck trend: Here’s how we style our favourite pieces!

As the winter cold spells slowly creep in, it’s time to break out our jumpers. One power piece that every wardrobe needs is definitely a turtleneck – a versatile item that can be worn by itself or under other clothing. We’ll show you how to rock a turtleneck with our three styling tips.

November 18, 2022  • 5 min reading time

Merino wool will keep you warm this winter!

The temperatures are steadily dropping, and we are dreaming of underwear that keeps us cosy and warm. Materials made from virgin Merino wool are known for providing warmth. It’s about time to show you our favourites for the colder season.

September 29, 2022  • 6 min reading time

#WhoMadeMyClothes: a behind-the-scenes glimpse into CALIDA production

Fashion Revolution Week happens every year in the week coinciding with 24 April. It is one of the largest fashion activism movements worldwide and has been campaigning for a more ethical, more sustainable and more transparent fashion industry for around 10 years. It is with great appreciation and pride that we thank our seamstresses and sewers in our production in Hungary. They make us what we are and give their best every day. Learn more about our production and the standards we work to here!

April 24, 2023  • 6 min reading time

Women’s power that moves.

Dear women, Let yourselves bask in the spotlight and show off your confidence about who you are and what you do! We’re proud of the power of our women, who comprise 86% of CALIDA’s workforce. Every day, they demonstrate their full commitment in the broadest fields of work, continuously refining our brand into the future. Today, four of them tell us inspiring stories and share their personal advice with us.

March 8, 2023  • 4 min reading time

Happy Sweatpants: We celebrate Sweatpants Day!

Tomorrow is International Sweatpants Day. One of the most comforting inventions ever! After all, sweatpants are an all-rounder - they are not only great for sports, but also for home or as a cool styling piece. The cult trousers were first developed for sports in the 1920s and are still worn today.

January 20, 2023  • 5 min reading time

World Environment Day: Giving back to nature

5 June is International Environment Day, which is an important symbol worldwide that each and every individual can do something to preserve our nature. In order to contribute to the preservation of our environment, CALIDA strives for ever newer and voluntary commitments to set long-term standards in the entire fashion industry. Since 2018, we have been developing a range of styles with a focus on a circular economy and biodegradability of our materials.

May 31, 2023  • 5 min reading time

Linen: the long-lasting and cooling natural fibre

Summer is just around the corner and it’s time to break out our summer wardrobe for the warmer weather. Linen is a popular and loved fabric for summer. The material boasts the perfect properties for looking after your skin during the summertime. Find out more about linen here and why it’s a must-have for your wardrobe.

May 25, 2023  • 4 min reading time

Washing your clothes sustainably: good for the planet & your wallet

If you’re someone who’s committed to protecting the environment and looking for ways to live more sustainably, you’ll find that even the smallest changes in your household can make a real difference. Cleaning and especially laundry are among the most polluting household tasks – and that’s not just because of the chemicals that may be lurking in your detergents, fabric softeners and other products.

April 12, 2023  • 7 min reading time